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Hello.
I was born in Blumenau, a city in southern Brazil, where I quickly learned the value of adaptability and determination. Somewhere along the way, I discovered a love for communication and found my path in marketing, a field that keeps feeding my curiosity.
Along the journey, I spent time in the corporate world with companies like Dudalina, Cia. Hering, and Vetter. Eventually, life brought me to Sweden, where I completed a PhD in Innovation Sciences at Halmstad University, supported by the EU’s Marie Skłodowska-Curie program.
My experience blends branding, international marketing, and digital communication, always with a hands-on, strategic approach. I enjoy teaching and making complex ideas easier to grasp.
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